The Robert Gordon University

MSc International Marketing Management

The MSc International Marketing Management is designed to develop knowledge and understanding of international marketing theory and current business management practices.

The MSc International Marketing Management course involves the study and analysis of consumer attitudes to products and business and looks at the behaviour of the customer in a rapidly changing world. It covers both domestic and international marketing issues and develops a more creative, flexible and customer-focussed approach.

A postgraduate qualification in international marketing management will enhance your ability to be more creative, flexible and disciplined in your approach to marketing. Additionally, this MSc International Marketing enjoys dual award status with the Chartered Institute of Marketing and students who successfully complete the course with us can, if they wish, go on to take two additional CIM modules and gain the Institute’s PG Professional Diploma

Marketing involves the study and analysis of consumers attitudes to products and business, and their behaviour in a rapidly changing and dynamic world.

Stage 1

• International Branding
• Marketing
• Finance for Managers
• Market Research

Exit Award: PgCert International Marketing Management

Stage 2

• Global Marketing Management

Select 1 module from:

• Business Marketing and Innovation OR
• Consumer, Media and Communications

Plus 1 module from:

• Strategic Marketing Management OR
• New Media Marketing

Plus 1 module from:

• Social and Cultural Marketing OR
• Launching a New Venture

Exit Award: PgDip International Marketing Management

Stage 3

• Dissertation

Award: MSc International Marketing Management

Distance Learning

Our supported distance learning mode of delivery allows you to study online from any location and is designed to fit in around your work commitments. You will be taught and supported by experienced industry professionals who will recreate the same challenging interactive format of the on-campus courses for those studying at a distance.

Our virtual learning environment, CampusMoodle offers students flexibility of where and when they can study, offering full and open access to tutors and other class members. Students have the benefit of being part of a group of learners with the invaluable opportunity to participate in active, group-related learning within a supportive online community setting. The online campus provides students with lectures and course materials and it also includes:

• Virtual tutorials
• Live chat
• Discussion forums - student and tutor led
• Up-to-date web technology for delivery methods
• User friendly material
• Access to our online library

As online learners, students are part of a 'virtual cohort' and the communication and interaction amongst members of the cohort is a significant aspect of the learning process.

This course is recognised by the Chartered Institute of Marketing (CIM) with CIM dual award accreditation.

Department of Business & Management

The Business Management department is one of the largest in the school and .among the areas of interest .are Business Strategy, E-Business, Entrepreneurship and Operations Management. The Business Strategy group is the biggest numerically with 50% of the academic staff being located here. The group teaches a number of strategic management modules throughout the University and to a number of corporate clients. The areas of speciality within the group are Corporate Social Responsibility, Business Ethics, Business Strategy, Psychological Contracts and Environmental Management and Policy. The Charles P. Skene Centre for Entrepreneurship is an expanding area of expertise within Aberdeen Business School with a particular interest in small business enterprise. One of their remits is to provide entrepreneurial education to as wide a group of students as possible within the University.

Aberdeen Business School

Aberdeen Business School is one of the leading providers of management and professional education in Scotland. Over 3,500 students are studying a comprehensive range of courses. In the School we have over 1,700 postgraduate students from over 80 countries and offer a truly international experience. Founded in 1965, the business school has just celebrated its fortieth year and continues to build on its firm foundation.

The Business School is part of the Robert Gordon University, which has been regularly acclaimed as the Best New University in the UK based on a formidable reputation for its pragmatic approach to higher education.

The Aberdeen Business School is one of the largest Business Schools in the United Kingdom. Currently it is structured in five departments: Accounting, Finance and Economics, Business and Management, Law, Information Management, and Communication and Marketing. Associated with the departments, there are a number of satellite applied research centres in the field of Entrepreneurship, Knowledge Management, Tourism, Public Policy, and Transport Policy.

Aberdeen Business School have had AMBA accreditation for since 1999. The Business School is one of the largest providers of management education in the UK and have delivered online courses since 1999. We are rated excellent by the UK quality assurance agency for higher education and have a very strong portfolio of courses. The School offers 29 postgraduate courses with accreditation from CIPD, CIPS, AMBA, CIArb, CIMA, CIM, CMI, APM, IQA, Institute of Exporters, and CILIP to name a few. We have an extensive range of publications in our online library with approximately 3,500 academic journals.